First question: have you purchased the product yet (either online or by CD-ROM)?

No:

Select one of these options to purchase: $39.95 Purchase and download now $44.95 Order CD-ROM by mail

Yes:

Enter your purchase code and click "Continue." If you purchased online, your purchase code appears in the e-mail you received after your purchase. If you purchased a CD-ROM, your purchase code appears on a sticker inside the CD-ROM package. Purchase code: PURCH-     Enter the part that appears after "PURCH-". You can enter either capital or lowercase letters and you don't have to enter the dashes. A purchase code is not the same as a PDA code or REG code.